Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
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_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
I love the first and last picture. Adorable!
Oh my goodness, Whiskey is adorable in these pics! What fun to be able to take him to work with you. It is my dream to have a job where I can take Bonnie. 🙂
Whiskey is so cute! I wish I could take my dog to work too. Lucky girl!
-Laura
SO CUTE!!!! You’re so lucky to be able to take him to work with you!
~WM
I’m so jealous he can go to work with you….what do you do?
I manage a film production and distribution company that is dog friendly and pretty laid back. Plus Whiskey just sleeps in his bed most of the time, or on my office chair…while I’m sitting in it. It does feel a little odd when I occasionally find a squeaky toy under the fax machine.
We used to have a golden retriever that came in too, but she was put down in September 🙁 But there is a new golden puppy coming in 2 weeks and it is ridiculously adorable. I don’t know how we’ll get work done then!